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After decades of crafting stories for brands, we now tell the stories that matter most... yours.
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What We Know About Legacy (After Hundreds of Stories)
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No one understands your life better than you — what matters most, what shaped you, what you want remembered.
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Preserving your legacy isn’t morbid; it’s joyful, reflective, and deeply meaningful.
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Most people can’t write their own life stories alone — even biographies have ghostwriters.
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Obituaries and legacy stories can live on for generations. Let’s make them unforgettable.
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Nearly 80% of people asked to speak at a loved one’s funeral say it’s the hardest thing they’ve ever had to write.
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Looking back on your story often brings pride, clarity, and surprising insight — especially as priorities evolve.
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Details matter. Not “she never missed a game,” but the Rams uniform, the cupcake sales, the bleachers, the devotion.
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Everyone has a beautiful story — and sometimes they just need help telling it.
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Your story belongs to more than you — it becomes part of your family’s story, a gift of understanding and connection.
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And yes, you should absolutely get the last word.
When my dad gave me this watch I knew he was proud of me. When I give it to my son, I hope he knows too.”
– EDWARD, DETROIT, MICHIGAN
MEET YOUR LEGACY STORYTELLERS
GAIL SHEFFLER
After four decades as a copywriter and creative director telling stories for brands, I now tell the ones that matter most — yours.
I founded Your Life Well Told (formerly Ulogy) to help people capture their stories while they’re still here to shape them. What began as eulogies and obituaries quickly grew into something more. Clients kept asking for help with retirement tributes, anniversary stories, heirloom histories, legacy videos, and the moments in between — so the work expanded, naturally and joyfully.
Today, we help individuals, families, and communities preserve the stories, voices, and objects that define them. The things that might otherwise be lost. The details that make someone unmistakably themselves.
I often introduce myself as a “legacy storyteller” or a “eulogist.” Titles that spark conversation — and lead to the meaningful connections I love most. Because everyone has a great story (sometimes even two), and it’s my honor to help bring them to life.
RONNA ELLIOT
I’ve always been a writer, long before receiving my favorite gift ever – a red manual typewriter for my 8th birthday.
In college, I studied journalism and was recognized for my storytelling and character insight. I went on to a decades-long career in marketing where I crafted narratives and developed voices for brands and businesses. But at the heart of it all was always the people – discovering what makes them tick, getting to the core of what matters, listening deeply for understanding, and connecting the threads that tie it all together.
With a blend of creativity, curiosity, and authenticity, I find joy in uncovering the magic in everyday moments, the beauty in the details, and the richness woven through a life fully lived.
And I’ve learned that it’s often the little things that tell the biggest stories.
All of it has brought me here, to this, to you. To help tell your story, in your voice. Beautifully and honestly.
Your Life. Well Told.
DAVID SHAVRICK
I’ve had a long career as a creative director and designer, helping big and small brands, nonprofits and cultural institutions reach their audiences in the most compelling way possible.
The most exciting part of my job has always been discovering the many ways that imagery, animation, words and music can be combined to evoke a memory, elicit a smile or generate a tear.
I can think of no better way to apply my years of experience than in helping others tell their one-of-a-kind stories. For me, the best reward is seeing the look on someone’s face when they realize the impact their life has had on others.
I consider it a privilege to help you ensure your life is well told.